Paris romantic Jimmy Whoo is standing in front of you with a rose in his hand. Â Will you take it? Â Even more, he’s written an album’s worth ofÂ tracks that evoke the mystique of after hours in the heart of the city, when it’s 2 am and you can hear the traffic lights blinking in unison with your boots clicking on the sidewalk. Â It’s a feeling so effortlessly freeing, it beckons to be written about.
What resonates the most in a trackÂ like Hustle Hard is theÂ melancholic strain in the synth loops, eerily cooing over Whoo’s mantra “Hustle hard, baby”, a staple declaration in frat house hip hop choruses littered throughout the radio. Â Here, it acts as a pleasantly surprising juxtaposition. Â Where Kavinsky’s NightcallÂ celebratesÂ the heroic lonerÂ cruising down Sunset Strip after a victorious heart-pounding heist, Hustle Hard is the other side of the coin. Â The loner is, in fact, lonely…and he’s lost in the city, aimless and homesick for a place he’ll never be.
Still, the song repeats, and it sounds just as beautiful as the first time I played it. Â The cover alone had me, but the lipstickÂ red wax married with that iconic image sent me straight for the buy button. Â Fans of Twin Shadow, Boards of Canada and Helado Negro will find this irresistible.
MOTEL MUSIC LIMITED EDiTION RED VINYL
Includes digital pre-order of Motel Music. You get 1 track now (streaming via the free Bandcamp app and also available as a high-quality download in MP3, FLAC and more), plus the complete album the moment it's released.
Edition of 300
Listen on Spotify
- Maybe Buy
- Not My Style
- Too Expensive