Paris romantic Jimmy Whoo is standing in front of you with a rose in his hand.  Will you take it?  Even more, he’s written an album’s worth of tracks that evoke the mystique of after hours in the heart of the city, when it’s 2 am and you can hear the traffic lights blinking in unison with your boots clicking on the sidewalk.  It’s a feeling so effortlessly freeing, it beckons to be written about.

What resonates the most in a track like Hustle Hard is the melancholic strain in the synth loops, eerily cooing over Whoo’s mantra “Hustle hard, baby”, a staple declaration in frat house hip hop choruses littered throughout the radio.  Here, it acts as a pleasantly surprising juxtaposition.  Where Kavinsky’s Nightcall celebrates the heroic loner cruising down Sunset Strip after a victorious heart-pounding heist, Hustle Hard is the other side of the coin.  The loner is, in fact, lonely…and he’s lost in the city, aimless and homesick for a place he’ll never be.

Still, the song repeats, and it sounds just as beautiful as the first time I played it.  The cover alone had me, but the lipstick red wax married with that iconic image sent me straight for the buy button.  Fans of Twin Shadow, Boards of Canada and Helado Negro will find this irresistible.

The Details

MOTEL MUSIC LIMITED EDiTION RED VINYL

Includes digital pre-order of Motel Music. You get 1 track now (streaming via the free Bandcamp app and also available as a high-quality download in MP3, FLAC and more), plus the complete album the moment it's released.

Edition of 300

Price $16.02

Listen on Spotify

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