When Generationals come to mind, I can’t help but think of summer. A friend of mine introduced them to me a few years ago while we were driving in his 1960s red Mustang to Good Records. He had an affinity for 50s/60s/70s music, so when he put on Con LawÂ (specifically, “When They Fight, They Fight”)Â I just assumed it was another band from that era I wasn’t familiar with. When he informed me that the album only came out the year prior, I was a bit taken aback. I hadn’t really delved too deep on this side of the indie world – lo-fi and garage rock. From the first real glimpse of Generationals, I just couldn’t help but envisionÂ Galveston & South Padre. As the duo have progressed, though, they’ve introduced more electronic elements in to their sun-drenchedÂ mix, but they don’t sound out of place with their ever-growingÂ nostalgicÂ repertoire. The lead single from Alix, “Gold Silver Diamond,” is, as Esquire’s James Joiner puts it, “an ambient electro soundtrack to the segue from day to night. Enjoy it with a fruity frozen cocktail and as many bikini-clad cohorts as you can find.”Â Check it out below via the Soundcloud stream and see what you think of it. Cheers!
Ted Joyner and Grant Widmer, friends since high school and Generationals co-captains since 2008, have been in each othersâ faces for most of this century.
Natural songwriting partners, they made their first three records at home with the help of mutual friend Daniel Black, and in 2013 they launched straight into their fourth with surprising post-tour energy, but after years of creative brain-melding, the dyad had reached a point of ultra-familiarity and comfort in their work routine that, to them, threatened quicksand. They began to suspect their own productivity of being rut in disguise.
Determined to keep things fresh, they sought out a new producer who might be able shake things up, surprise them, and bring something new to the project.
How about Richard Swift? they said. Heâs the best, he's the boss, heâs like the John Keating of cool drum soundsâa perfect fit for a pair of poppy throwback tape-lovers like us.
The Louisiana duo made their way, yellow brick road-style, to Cottage Grove, Oregon, ready to give their tapes over to Swiftâs cultishly venerated magic touch, but the collaboration was hardly the scrap-it-all, start-from-scratch, give-up-the-reins-and-let-the-guru-do-his-thing scenario Ted and Grant had expectedâhoped for evenâwhen they began their pilgrimage to Swiftâs National Freedom studio in February.
Swift deemed the demos album-worthy after all and the original versions were saved at his urging. With a little tightening rather than a vibe transplant, the songs solidified into a cohesive, finished record.
The final version of Alix materialized as perhaps Generationalsâ most confident record yet, full of history and as multiphase as Ted and Grantâs friendship.
Built up with layer upon layer of rhythmic lines, computer noises, RZA beats, and poppy vocals that sometimes sound like a Janet Jackson/Prince face-off, Alix is everything T&G like about music: old and new, vinyl and youtube, vocal chord and microkorg, gathered up from everywhere and arranged with great care into a good-smelling, subtly sexy, catchy-or-die mish-mosh of sensibilities and time-warp senselessness, lightly peppered with that signature Swiftian element, but undeniably Generationals in taste.
- Maybe Buy
- Not My Style
- Too Expensive