Hey, Purity Ring.  Long time no see, guys.  We’ve missed you.  More often than not, debut albums are the sounds of a band trying to figure out their unique voice, but 2012’s Shrines was fully realized from day one.  Megan James and Corin Roddick, a mere duo, flipped our eardrums upside down with their unique blend of succulent synth melodies and hip hop beats.

Newest single begin again shows the group continuing down the lush production route, throwing a hefty supply of reverb into their mix.  Those hip hop-flavored high hats and backbeats still set the foundation, splashing and echoing into Megan James’ sultry intonations.  All the while, skyscraping pianos punch through those thick layers of synthesizers.  Purity Ring is known for their ability to create a sparse atmosphere, but when they give it everything, the feeling is immense.  It’s that polar atmosphere that makes the duo so easy to throw on repeat.  They know when to hold it back, but they’re pros at knowing the perfect time to release the f-ing kraken.

4AD has some limited wax waiting for you after the ‘buy’ link.  Mmmm delicious white vinyl.  Check out that new single below if you need some convincing.

The Details

LP includes download coupon, pre-orders on white vinyl (while supplies last).

Canadian duo Megan James and Corin Roddick - aka Purity Ring - will return with a second album entitled 'Another Eternity’ on March 3rd.

Price $16.49

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