After some sickness, traveling, and a fair amount of work to push through… I’m finally getting to the heavily delayed information about Suicide Squeeze and Minus the Bear’s recent reissues!

If you’re not too familiar with either the label or the band, do yourself a favor and start digging. I promise you’ll be pretty happy with the result!

Well start things off with the EP among the two here. They Make Beer Commercials Like This is an EP that I hold near and dear for it’s strength in showing what this band was capable of very early on…

For me, Highly Refined Pirates was where it all started almost 11 years ago. After discovering Modest Mouse through a skate video, wondering “what else might be like this?”, digging to find Suicide Squeeze, and then scouring their catalog… I came to learn of not only Minus the Bear but plenty of other amazing artists at an early age. At roughly 13 years old I was asking my Grandfather to take me up to Sacramento, on a trip he had to make, just so I could grab the CD at Tower Records. Remember Tower Records? The days of digging for music when simply looking at a release on Tower’s web site offered up even more to scour through. I guess people had Napster, Limewire, or whatever else was available at the time… but I decided I wanted to truly support through a physical purchase and this 2 hour drive was my only option at that time. The days have certainly flown by since then… and here we are!

Alright, let’s veer away from that tangent and get down to this release. After having discovered Minus the Bear, I definitely had to do some research on what else they had to offer. Personally, I find this band’s EPs to be some significantly strong works; each one of them. Sometimes, especially with bands like this (and even Modest Mouse), the early works can go unnoticed with the influx of new listeners as the catalog progresses. It’s easy to discover a certain record and not ever venture back to the early recordings that really planted the seeds of forward movement. If that happens to be the case for you, please, I beg you, dig back into this stuff and enjoy!

As is usual, Suicide Squeeze does things real solid. Having been in the industry for quite some time now and having been the catalyst for many bands before their explosion… I’ve got a lot of positive things to say about the fine folks over there who make this all possible. In many ways, they’re the reason for the “digging” that led me to where I am in being able to contribute to something like Sly Vinyl. Thank you Suicide Squeeze, thank you so very much.

With this particular pressing you’ve got 3 options: 1000 Custom on Blue, 1000 on Custom Orange, & 1000 on Custom Pink vinyl.

Pick your color and enjoy this one. It’s an album I continue to go back to almost half my life later.

The Details

Minus The Bear "They Make Beer Commercials Like This"


+ Pre-order will ship on September 30, 2014
+ First 300 pre-orders come with a folded 11x17” poster

"Pop" is a tag that's been assigned to Minus The Bear throughout their career. It's been used to set a distinction between the unique brand of complex indie rock they introduced on their first EP and the more angular and aggravated sounds of their previous bands Botch, Kill Sadie, and Sharks Keep Moving. It's also a tag that was thrown around frequently in the wake of their streamlined fourth album, OMNI. And it's a descriptor that immediately comes to mind within the first few seconds of their classic second formal EP, They Make Beer Commercials Like This. Now celebrating its 10-year anniversary and first time in print since 2011, Beer Commercials is the evolutionary step between Minus The Bear's first two landmark albums, Highly Refined Pirates and Menos El Oso. Opening track "Fine + 2 Points" remains one of the band's strongest opening tracks in their discography, charging out of the gates with a syncopated stomp that comes across as a more agitated take on Kylie Minogue's "Can't Get You Outta My Head". If Minus The Bear were looking to make pop music without any of its major-scale bubblegum trappings, they nailed it here. The band follows it with "Let's Play Clowns" and "Dog Park"--nods to Highly Refined Pirates' formula of frenetic clean guitar work, bombastic choruses, and Jake Snider's lyrics of detached romantic nostalgia. These tracks may represent Minus The Bear's original trademark version of pop, but on songs like "I'm Totally Not Down With Rob's Alien" the band eschews it's restless energy for atmosphere and dynamics, creating a sound that's inspired more than a handful of contemporary melodic post-rock bands. By the time the band belts out "Pony Up!" the listener has watched the three-year sonic transition between Minus The Bear's first two full-lengths transpire within under half-an-hour, with the their earlier math rock predilections yielding to the tightly wound club-banging pedalboard trickery that defined their sophomore album. Even if Beer Commercials doesn't fit within your definition of pop music, the unorthodox energetic charm of this relatively low-profile release serves as an exciting reminder of why Minus The Bear became one of the most important and influential indie rock bands of the new century.

The LP is available in a limited pressing of 3,000 copies (1k each) and includes a download card for MP3s and an 11x11 insert. T-Shirt printed on American Apparel.

Price $19.98

Listen on Spotify

Thanks for rating this! Now tell the world how you feel via Twitter.
What Do You Think of This Release?
  • Buying!
  • Maybe Buy
  • Not My Style
  • Too Expensive