Your car breaks down on a dusty highway, you get out and open the hood, knowing that no matter what you see within you won’t be able to fix it. You wipe the quickly accumulating sweat from your brow and survey your position. “Shit,” you think. You don’t even remember the last town you passed. The irony of the worn out yellow lines doesn’t escape you. No one’s coming anytime soon. Time to walk. You grab your hat, slam the door and head towards the hills in the distance. A distant haze becomes a cloud, grows into a mirage and finally develops into a bar. Thank heavens you weren’t stuck out there all day… Hell, you’d only been walking 30 minutes. You step through the swinging doors and saddle up at the bar. The much too pretty bartender notices your grease laden hands and clothes. “This one’s on me, shug.” Down the bar slides a liquid golden savior. As you take the first drink you hear the crack of a snare behind you. You spin around on your seat to see 4 Arizona boys dressed in black and plaid take the stage. “Thanks for making it out, we’re La Cerca…” What happens next you have a tough time recalling. You wake up in your car with your belt in the back seat and lipstick smudged on your cheek. You turn the key, car starts, radio comes on & you shift the beast into drive.

The Details

La Cerca have taken many stylistic detours in the decade since the Tucson-based rock ‘n’ roll band’s inception, but their new LP Sunrise for Everyone is where they bring all their disparate strands together. Daydream Nation (Sonic Youth) -esque maelstroms of expressionist guitar, expressive lyrics abstracted and refracted, pulled together with unforgettable pop hooks into a rock ‘n’ roll body.

Sunrise for Everyone is La Cerca visionary Andrew Gardner’s Pet Sounds (Beach Boys), his Electric Ladyland (Jimi Hendrix), and his Loveless (My Bloody Valentine); symphonically arranged with a multitude of players, this is La Cerca’s grand statement and masterpiece. The sessions for the album, recorded and mixed over a three year period at Tucson’s esteemed Waterworks Studios (Jon Spencer Blues Explosion, RL Burnside, Sonic Youth), resulted in an abundance of instant classics that range from sunny blue-eyed soul had Galaxie 500 performed it to indie rock’s early ‘90s golden-age of reclaiming traditional rock ‘n’ roll styles to instrumental typhoons full of exaltation and destruction found in the wildest free jazz.

La Cerca has created an album for the ages and as its title suggests, one of those rare works where populism intersects with majestic beauty – a true sunrise for everyone.

Previous Press Accolades for La Cerca:
"Sunrise for Everyone is a remarkable musical achievement" ~ Blurt Magazine

"Pop-wise, we tip our pointed little heads in the direction of La Cerca's grooveworthy little gem, touching on Galaxie 500 in places."
~ Magnet Magazine

"We've been touring through Tucson for years, meeting people and bands, and La Cerca was one I always liked."
~ Tim Kasher / The Good Life

"La Cerca takes a similar approach: The droning bass and guitars certainly bring to mind an era when everyone’s main influences were Sonic Youth and Pavement." ~ The Rumpus

"Gardner is an incredibly underrated songwriter... full of alternately gorgeous and uplifting songs with layers of sound." ~ Tucson Weekly

Price $12

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